1. |
High Reach |
A survey conducted by Peking University on outdoor advertising target audience in China in 2004 shows that people spend one-third of their day outdoor (with 8-hour sleeping time unaccounted for). There is no better media for penetrating even the most elusive target audience than outdoor - thanks to its variety, presence and penetrative power! |
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2. |
Cost-effectiveness |
| TV : |
US$20.54 / 1,000 |
| Newspaper : |
US$11.66 / 1,000 |
| Magazine : |
US$9.62 / 1,000 |
| Radio : |
US$5.96 / 1,000 |
| Outdoor : |
US$2.00 / 1,000 |
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3. |
Strategic Locations |
Outdoor displays are where your customers are! Synchronizing with consumer commuting patterns, outdoor advertising offers an unrivalled presence no other media can match. The number of people who will ultimately be exposed to your messages is vast! |
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4. |
Visual Impact |
Customers cannot watch 20 TV channels at a time; nor are they able to memorize printed advertisements. But outdoor media will always dazzle passers-by with its creativity and high visibility. |
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5. |
Eye-catching |
Unlike TV or newspaper ads that can be turned off, thrown away or simply forgotten, outdoor media is something consumers cannot ignore. One step away from home and one is immediately faced with an endless interplay of outdoor advertisements. |
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6. |
The Most Preferred of All Media |
Delivering vast coverage, few time or space limitations, outstanding creative possibilities and high traffic rate, outdoor advertising is the undisputed king of the media jungle. |
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7. |
The Most Effective Sales Booster |
With its exceptional visual impact, innovative displays and high-profile exposure, outdoor advertising delivers your sales messages in the most effective way.
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8. |
The Highest Acceptance Rate |
Up to 57% of all consumers accept outdoor advertising. Consequently, outdoor is the undisputed king of all 5 major media.
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